Vocabulary acquisition plays a pivotal role in language learning, and the ability to retain and recall vocabulary over time is essential for fluent communication. This study investigates the effectiveness of word association strategies in enhancing vocabulary acquisition and cementing it into long-term memory. By linking new vocabulary words to familiar concepts, images, or related words, word association creates meaningful connections that facilitate deeper learning and recall. The research utilizes a mixed-methods approach, combining experimental techniques with surveys and cognitive tests to measure vocabulary retention among participants who used word association strategies. The results suggest that participants who employed word association demonstrated significantly better retention and recall of vocabulary compared to those who relied on rote memorization. The findings highlight the potential of word association as a powerful tool in vocabulary learning, offering implications for both language educators and learners. By fostering connections between new words and existing knowledge, word association strategies can optimize vocabulary retention and improve language proficiency over the long term.

Vocabulary Acquisition, Long-Term Memory, Word Association

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