BEYOND THE SCREEN: UNVEILING SOCIAL MEDIA DYNAMICS - A STUDY ON THE RELATIONSHIP BETWEEN FACEBOOK USE AND POLITICAL ENGAGEMENT AMONG PAKISTANI YOUTH
Abstract
This study delves into the intricate dynamics of social media, specifically Facebook, and its impact on political engagement among Pakistani youth. Through a combination of surveys, content analysis, and interviews, the research explores the multifaceted relationship between online interactions and political participation. The findings contribute nuanced insights into the role of Facebook in shaping the political attitudes, behaviors, and civic engagement of the youth in Pakistan. As social media continues to be a significant force in shaping public discourse, this study adds depth to the understanding of its influence on political involvement among the younger demographic.
Keywords
Social Media, Political Engagement, Civic ParticipationHow to Cite
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Copyright (c) 2024 Abbas Ahmed, Habiba Ariadi
This work is licensed under a Creative Commons Attribution 4.0 International License.