This article analyzes the opportunities and prospects of tourism development in Navoi region. It emphasizes that the rich traditions, folklore, national games, and cultural heritage of the Uzbek, Kazakh, and Karakalpak peoples can serve as important factors in promoting tourism. In addition, it provides information about the historical and modern aspects of Navoi city, the spiritually rich settlement of Karmana, and natural attractions such as the Kyzylkum desert, Aydar Lake, and Sarmishsoy gorge. The article also notes that although certain steps have been taken to develop ecotourism in the region, the existing potential has not yet been fully utilized.

Navoi region, tourism, ecotourism

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