This article analyzes the impact of digital communication technologies (social networks, messengers, platforms, artificial intelligence-based recommendation systems) on the socialization of an individual based on a comprehensive approach. The main goal of the study is to systematically describe the mechanisms of socialization of the digital environment (transmission of norms and values, role acquisition, identity construction, social capital formation) and the risks associated with it (disinformation, cyberbullying, algorithmic manipulation, digital addiction). A mixed approach combining theoretical analysis, content analysis, and social survey elements is proposed as a methodology. The results show that digital communication, while increasing the density of social connections and expanding access to educational resources, increases psychological pressure due to the fragmentation of socialization, the “information bubble” (filter bubble), and social comparison. The conclusion provides recommendations on media education, digital literacy, cooperation between parents and educational institutions, and platform responsibility for the safe and effective direction of digital socialization.  

Digital communication, socialization, identity

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