The article is devoted to the analysis of the social aspects and characteristic features of oral folklore in shaping the youth’s national immunity against mass culture in the context of the globalization of information technologies. In New Uzbekistan, the study of spiritual and cultural heritage, the strengthening of commitment to traditions and values, as well as the exploration of folklore and oral creativity as a medium of moral, aesthetic, ideological, and socio-philosophical heritage, play an important role in fostering the national identity of the population. The author interprets oral creativity as a historically formed expression of the people's historical memory and as a source of social consciousness.  

Oral folklore, national folklore, folk poetics, heritage

Monuments of Uzbek Folk Creativity, 100-volume series. Academy of Sciences of Uzbekistan, G‘afur G‘ulom Publishing House, 1990.

Anderson, Benedict. Imagined Communities. Verso, 2006, p. 58.

Lévi-Strauss, Claude. The Savage Mind. University of Chicago, 2014, p. 91.

Madaev, O. Uzbek Oral Folklore. Mumtoz So‘z, 2010, p. 42.

Sagdullayev, A. National Culture and Social Consciousness. Tashkent, 2019, p. 75.

Mirzaev, T. Reader of Uzbek Folk Creativity. Tashkent, 2008, p. 15.

Habermas, J. The Theory of Communicative Action. Beacon Press, 1984, p. 252.

Safarov, O. Uzbek Oral Folklore. Tashkent, 2010, p. 56.

Erkinova, F. The Praise of Bread in Uzbek Oral Folklore. Tashkent, 2022, p. 10.

UNESCO. Intangible Cultural Heritage of Humanity, 2022.

Nurmatova, G. “Oral Traditions and Cultural Identity in Modern Uzbekistan.” Central Asian Journal of Social Sciences and Philosophy, 2021.

Quronboyev, M. Folk Creativity and Aesthetic Thought. Tashkent, 2020.

Presidential Decree PF-6199, “On the Strategy for Further Development of National Culture”, March 19, 2021.