In the context of globalization, rapid technological advancement, and shifting socio-economic conditions, cultural institutions face increasing pressure to adapt and evolve. Traditional management systems, while once effective, are now insufficient to address the complexities of the modern world. This article explores the key directions for improving management systems in cultural institutions by analyzing global trends, digital innovations, participatory governance, strategic partnerships, sustainable practices, and leadership development. These directions aim not only to enhance operational efficiency but also to promote cultural sustainability and community engagement.  

Cultural institutions, cultural management, digital transformation

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