RIDE-HAILING IN COLOMBO: A SATISFACTION STUDY OF MOBILE APP-BASED TAXI SERVICES
Abstract
This study delves into the realm of ride-hailing services within the dynamic urban landscape of Colombo Metropolitan Area, Sri Lanka. Through a comprehensive assessment of passenger satisfaction with mobile app-based taxi services, it sheds light on the factors influencing user experiences and perceptions. Drawing upon surveys and analysis, this research offers insights into the evolving transportation ecosystem and its impact on commuter satisfaction, facilitating informed decisions for both service providers and policymakers.
Keywords
Ride-Hailing, Taxi Services, Passenger SatisfactionHow to Cite
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