This article provides a theoretical and methodological analysis of the transformational processes occurring in individual psychology under the rapid acceleration of digital technologies, the Internet, and social networks. Drawing upon global and national statistical indicators (the Global Digital report and official data from the Ministry of Digital Technologies), the scope of the virtual environment is illuminated. The impact of digitalization on the individual is examined through the prism of a "dual approach" (the enhancement of autonomy and subjective well-being versus the proliferation of technostress and burnout syndromes). Furthermore, the psychological ramifications of the digital sphere on cognitive functioning—specifically the phenomena of "clip thinking" and "multitasking"—are scrutinized. The article concludes by putting forward mindful, ergonomic frameworks and practical psychological recommendations designed to safeguard digital hygiene and psychological health.
Socio-Psychological Adaptation and Problems of Cognitive Load Of the Individual in The Context of Digital Platforms
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