This article examines contemporary globalization processes and their impact on the transformation of national culture. The main factors of cultural change caused by the development of information technologies, international integration, population migration, and the expansion of the global communication space are analyzed. Particular attention is paid to the preservation of national identity under conditions of cultural unification. The study demonstrates that globalization acts simultaneously as a factor of cultural development and as a source of risks to the preservation of national cultural heritage. Based on an analysis of current trends, recommendations are formulated to ensure a balance between integration into the global community and the preservation of cultural uniqueness.
Relevance of The Problem of Globalization and The Transformation of National Culture
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