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American Journal Of Social Sciences And Humanity Research

Peer Reviewed | Open Access | E-ISSN: 2771-2141
Published Article

Medical Tourism in The Bukhara Region: A Porter’s Diamond Analysis of Potential and Challenges

Medical Tourism in The Bukhara Region: A Porter’s Diamond Analysis of Potential and Challenges

Authors

  • Firuza Ulug‘bek qizi Ismoilova
    Master’s Student, Tourism and Hospitality Program, Bukhara State University, Faculty of Economics and Tourism, Uzbekistan
  • Gavhar Rustamovna Xidirova
    Associate Professor (PhD in Economics), Department of Tourism and Hotel Management, Bukhara State University, Faculty of Economics and Tourism, Bukhara, Uzbekistan

DOI:

https://doi.org/10.37547/ajsshr/Volume06Issue04-33

Keywords:

Medical tourism Bukhara region diamond analysis

Abstract

Medical tourism has emerged as one of the fastest-growing sectors in both developed and developing economies. Its expansion is driven by increasing demand for affordable and high-quality healthcare services across borders. Uzbekistan is gradually positioning itself within this global trend, while regions such as Bukhara demonstrate considerable potential for further development.

This study explores the development of medical tourism in the Bukhara region through the application of Porter’s Diamond Model. It evaluates key determinants influencing competitiveness and identifies existing barriers that limit the region’s ability to attract international patients.

The findings of the study provide practical recommendations aimed at improving marketing strategies, strengthening inter-sectoral cooperation, and enhancing the adoption of international standards.

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