This article examines the emergence and development of two interrelated research domains: “urbanonymics” (the study of names in the urban space) and “linguoculturology” (the study of how language and culture interact to construct shared meanings). The paper argues that modern cities function simultaneously as linguistic, cultural, and semiotic environments, and therefore require an integrated methodological lens. After outlining theoretical foundations in onomastics, semiotics of space, and linguoculture studies, the article proposes an analytical model for interpreting urban names (street names, district names, commercial names, memorial names, etc.) as culturally marked signs. The discussion shows how urban naming practices index ideology, identity, and historical memory. The article concludes that urbanonymics is shifting from a purely descriptive sub-branch of onomastics toward an interpretive, discourse-oriented field aligned with linguoculturology and critical sociolinguistics.

Urbanonymics, urbanonymy, toponymy, linguoculturology

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