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American Journal of Philological Sciences

Peer Reviewed | Open Access | E-ISSN: 2771-2273
Published Article

THE ROLE OF PR IN THE FIELD OF MANAGEMENT

THE ROLE OF PR IN THE FIELD OF MANAGEMENT

Authors

  • Esengeldieva Asem Yuriy Qizi
    Karakalpak State University, Faculty Of Karakalpak Philology And Journalism, 2nd Year Student Of The Specialty Public Relations, Uzbekistan

DOI:

https://doi.org/10.37547/ajps/Volume04Issue05-23

Keywords:

Digital transformation data-driven decision making personalized communication authenticity and transparency

Abstract

This article aims to delve into the multifaceted significance of public relations within the realm of modern management. By examining the ways in which PR influences organizational dynamics, shapes public perception, and fosters sustainable relationships, we will uncover the indispensable role that PR plays in driving strategic decision-making and enhancing overall business performance.

References

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