The contemporary digital economy is witnessing two parallel yet historically disconnected revolutions: the maturation of cloud computing as a planetary-scale infrastructure for managing geospatial and remote sensing data, and the transformation of hospitality from a physical, location-bound service industry into a digitally mediated, experience-centric service ecosystem driven by Software-as-a-Service platforms. While these domains have developed largely in isolation, recent scholarly and industrial trends suggest a growing convergence, in which hospitality enterprises increasingly rely on geospatial intelligence, cloud-native analytics, and service-oriented architectures to personalize, optimize, and dynamically orchestrate guest experiences. This article advances an integrated theoretical and methodological framework that situates SaaS-driven hospitality within the broader evolution of spatial cloud computing and Earth observation platforms, arguing that hospitality experience design has become inseparable from the same cloud infrastructures that support planetary-scale environmental analytics. Building upon the hospitality-focused SaaS paradigm articulated by Goel (2025), alongside foundational and contemporary scholarship on cloud computing, geoprocessing, and big Earth observation data, the study conceptualizes hospitality platforms as service clouds that draw upon distributed data layers, including remote sensing, location-based services, and real-time environmental intelligence. Through an extensive synthesis of literature on Infrastructure-as-a-Service, Platform-as-a-Service, Software-as-a-Service, spatial data cubes, and cloud-based remote sensing analytics, the article demonstrates how experience-centric hospitality applications are increasingly embedded in the same elastic, containerized, and API-driven architectures that support global Earth observation ecosystems. Methodologically, the research adopts a qualitative, theory-building approach grounded in comparative platform analysis, interpretive reading of technical architectures, and cross-domain synthesis, allowing for a deep interrogation of how hospitality SaaS platforms reconfigure traditional service logics through cloud-native affordances. The results reveal that hospitality SaaS systems now function as dynamic orchestration layers that translate geospatial, behavioral, and environmental data into actionable, real-time service personalization, thereby extending the notion of service quality beyond interpersonal interactions into algorithmically mediated experience ecologies. The discussion situates these findings within broader debates on digital transformation, data sovereignty, scalability, and the political economy of cloud infrastructures, highlighting both the emancipatory potential of SaaS-enabled experience design and the structural dependencies it creates on planetary-scale cloud providers. Ultimately, the article argues that the future of hospitality lies not merely in digital interfaces but in the deep integration of service platforms with the spatial and computational substrates of the cloud, marking a decisive shift from concierge-based service delivery to cloud-orchestrated experience ecosystems.

Cloud computing, Software-as-a-Service, hospitality platforms

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