This article examines euphemism as a complex linguistic, cultural, and pragmatic phenomenon shaped by social norms, taboo systems, and communicative strategies. Drawing on Uzbek linguocultural practices and cross-linguistic evidence from English and Russian, the study analyzes the motivations, semantic mechanisms, and functional domains of euphemisms. The research demonstrates that euphemisms serve not only as polite alternatives for socially sensitive terms but also as important markers of cultural identity, collective mentality, and institutional ideology. The findings highlight the dual nature of euphemisms as both a means of harmonious interpersonal communication and a tool of discourse manipulation within bureaucratic and organizational contexts.

Euphemism, taboo, linguoculture, communication

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