Translation and multilingual services are vital components of modern international tourism. As global travel increases, language barriers remain a significant obstacle affecting travelers’ experiences, safety, and satisfaction. This paper explores how effective translation and multilingual communication can enhance the accessibility, inclusivity, and appeal of tourist destinations. It examines the influence of language services on visitor engagement, destination marketing, crisis communication, and intercultural understanding. Drawing on examples from multilingual regions and tourism policies, the paper highlights the economic and social benefits of investing in language support and the risks of its absence. The study concludes that multilingual services are not merely supplementary tools but core strategies in sustainable and competitive tourism development.

Translation, multilingualism, tourism communication

UNWTO. (2021). Tourism and Language: The Impact of Multilingual Services on Tourist Experience. United Nations World Tourism Organization.

Gandin, L., & Barker, C. (2019). Language and Global Tourism: Linguistic Landscapes in Tourist Spaces. Routledge.

European Commission. (2020). Language Barriers in the Tourism Sector: A Study on Multilingual Strategies.

World Bank. (2022). Developing Inclusive Tourism Through Language Accessibility.

Japan Tourism Agency. (2019). Multilingual Support Strategy for the Tokyo Olympics.

Hwang, Y., & Lee, Y. (2020). “The Effects of Multilingualism on Tourist Satisfaction in East Asia.” Journal of Tourism Studies, 42(2), 145–158.

Singapore Tourism Board. (2023). Annual Report on Tourism Experience and Language Access.

Kastenholz, E. (2017). “Inclusive Destination Development Through Language Policy.” Tourism & Hospitality Research, 17(3), 228–241.