Articles
| Open Access |
https://doi.org/10.37547/ajps/Volume05Issue11-84
Distinctive Features Of Advertising Discourse
Abstract
This article demonstrates, through scholarly analysis, that advertising has become not only a means of transmitting information about goods and services, but also a powerful force shaping societal values, ideals, and lifestyles—one of its key distinctive features.
Keywords
Modern advertising, advertising discourse, consumer, product
References
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Nikitin, D. V. (2012). Advertising and informational activity as a phenomenon of modern culture (Abstract of PhD dissertation in Cultural Studies). Saransk.
Znakov, V. V. (1999). Psychology of understanding truth. Saint Petersburg.
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