This article analyzes the concept of linguocultural content in sign (semiotic) units from a theoretical and practical perspective. The article examines the essence, structure, functions in the sign system, and significance of linguocultural content in the educational process as an intersection of linguistics, cultural studies, and semiotics. It also highlights the expression of linguocultural content in examples of language units (word, phrase, discourse, phraseology, and pragmatic signs).

Linguocultural content, signs, semiotics, cultural context

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