This article examines the initial scientific approaches to the study of speech culture and its role in communicative competence. Speech culture, as an interdisciplinary field, encompasses linguistic, rhetorical, ethical, and cultural dimensions that ensure clarity, expressiveness, and appropriateness of oral and written communication. The study outlines early theoretical interpretations and highlights the importance of speech culture in the educational and professional development of individuals, with emphasis on its normative and stylistic aspects.

Speech culture, communicative competence, linguistic norms

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