The Pragmalinguistic Interpretation of Mediadiscourse Within the Framework of Mass Communication Studies

Abstract

This study explores the pragmalinguistic interpretation of mediadiscourse in the framework of mass communication.  This article encompasses the pragmatic strategies employed in two presidential speeches, focusing on how speech act, implicature and contextual cues are used to achieve specific communicative goals.Moreover, this investigation encapsulated how linguistic choices, contextual cues, and illocutionary acts are strategically employed to shape audience interpretations and achive specific communicative goals. Focusing on the interplay between language and context, this study examines how speech acts, implicature, presuppositions and deixis are utilized to construct persuasive narratives.

Keywords

Mediadiscourse, speech, communication, mass media