This article examines the linguistic strategies employed in the discourse of social justice within the Uzbek press. Drawing on critical discourse analysis and conceptual metaphor theory, the study analyzes five key strategies: metaphor, emotional language, rhetorical questions, inclusive language, and narrative styles. Using examples from Uzbek national media, the article demonstrates how these strategies shape public consciousness, mobilize civic engagement, and negotiate societal tensions. The findings indicate that while metaphors and emotional language dominate the discourse, inclusive language remains underdeveloped. The article also highlights the ethical risks of manipulative or oversimplified language use. Finally, it situates Uzbek media practices within global social justice discourse and suggests directions for future research.

Social justice, media language, linguistic strategies

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