This research explores the syntactic and stylistic nuances of written media discourse by comparing English and Uzbek texts across platforms like newspapers, advertisements, and social media. The study highlights how both languages employ tools such as antithesis, parallelism, and rhetorical questions to engage audiences, though their functional purposes often diverge based on cultural contexts. In English media, these devices frequently prioritize individualism, marketing efficiency, and emotional shock, whereas Uzbek media utilizes them to emphasize moral-philosophical values, social critique, and collective traditions. Syntactic techniques like asyndeton and inversion are further examined to show how they create rhythmic intensity and dramatic effect in journalism and poetry. Ultimately, the analysis demonstrates that while the grammatical structures may be similar, the communicative strategies reflect the distinct stylistic traditions and pragmatic goals of Western and Uzbek societies.

Media discourse, syntactic and stylistic devices, antithesis

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