The article experimentally studied the associative field of the lexeme wealth. The experimental process involved 70 male and 70 female respondents aged 18 to 45. The results showed that the responses of male and female respondents differed in terms of gender. In the responses of some female respondents, wealth was described in relation to spiritual, moral, and social factors (luck, transitory, knowledge, career, and ego), while some male respondents associated wealth with factors of sociality (family) and labor activity (action).