This article scientifically analyzes the pedagogical possibilities of the cluster approach in the process of developing students' digital competence and its advantages over traditional teaching approaches. In the modern education system, digital transformation processes make the development of students' skills in the effective use of information and communication technologies one of the important tasks. Therefore, the study considered the process of forming digital competence as a systematic, integrative and collaborative educational model. It was argued that the educational environment organized on the basis of the cluster approach serves the comprehensive development of students' competencies such as information literacy, use of digital technologies, communication, problem solving and independent learning activities. The research used pedagogical observation, questionnaires, experimental studies and statistical analysis methods. The results obtained showed that the educational process organized on the basis of the cluster approach is more effective in developing students' digital competence than traditional teaching methods.