The tourism industry has undergone a profound transformation due to rapid advances in digital technologies. This article explores the multifaceted impact of these technologies—from online booking platforms and mobile applications to virtual and augmented reality, big data analytics, and blockchain. Drawing on current statistics, real-world examples, and industry trends, the study highlights how digital innovations have revolutionized travel planning, enhanced customer engagement, and increased operational efficiency. It also examines the growing influence of social media and artificial intelligence in shaping traveler behavior and business strategies. The findings suggest that continued adoption of emerging technologies will further personalize, simplify, and secure the travel experience, while also presenting new opportunities and challenges for tourism stakeholders. The article concludes by emphasizing the need for the industry to adapt to evolving consumer expectations through innovation, integration, and a focus on digital sustainability.

Digital technologies, tourism industry, online booking

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