JAMES WALKER. SCROLLING THROUGH SOCIAL SPACES: UNVEILING USER MOTIVATIONS AND EVALUATING THE INFLUENCE ON EFFECTIVENESS IN PAID MOBILE ADVERTISING. International Journal Of Management And Economics Fundamental, [S. l.], v. 4, n. 01, p. 01–06, 2024. DOI: 10.37547/ijmef/Volume04Issue01-01. Disponível em: https://theusajournals.com/index.php/ijmef/article/view/2223. Acesso em: 18 aug. 2026.